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People ask me about my company’s name all the time. Yeah, it’s a little strange…but if you know me, that fits pretty well. But since it’s November 11th (11/11) which is the unofficial anniversary of my marketing agency’s start, I felt it appropriate to tell the story of where then name Eleven Eleven Media came from.

The name came from a very personal place.

My dad had a habit of recognizing 11:11 on the clock–it was kind a running joke in my family. Ever since he passed a few years ago, my mom, sister and I have all been having weird experiences noticing 11:11 am and pm…almost every day. That’s kind of the standard time when we talk to my dad about what’s going on, and often it helps us find a solution to our challenge soon after.

Now, I’m not a superstitious guy, but it is weird that we all experience this a lot more often than we used to.

I looked up the “11:11 phenomenon” and found all kinds of cool metaphysical relevance about awareness, purpose, guidance, and being on the right path:

“According to numerology, the number 11 is a “master number” which signifies intuition, insight, and enlightenment. When paired together, 1111 is a clear message from the universe to become conscious and aware. Many people suggest that seeing 1111 signifies that you are on the right path and your actions are aligned with your Soul’s purpose. In other words, seeing 1111 is a good sign!”

11:11

My decision to sell my previous business and start this new company was a difficult one, but I feel like there were signs directing me to do this–including the constant awareness of 11:11.

Now, 2 years into developing this unique marketing agency for small businesses, it’s easy to see that something or someone led me 100% the right direction. I work with wonderful and appreciative clients, performing duties that are directly contributing to their success every day. My own life is more balanced. I’m constantly learning and applying new ideas. And I am creating, which is what I feel I was put on this earth to do.

So the name Eleven Eleven Media signifies my own journey, but it also is meant to be a sign to small businesses everywhere that there are people who truly want to help you compete with those large companies who have deeper pockets. There are people who will help you navigate the confusing and ever-changing world of marketing in the digital era. There are people who will help to guide toward the path to success.

I would like to be one of those people.

Happy 11/11 everyone!

~Mike