- Hire a new employee with excellent marketing skills,
- Find a talented independent contractor you can trust, or
- Engage with a marketing or advertising agency.
Now I know that to some, any of these options seem daunting and it’s hard to know what’s the right decision. So below, I’ve outlined 3 things to consider when choosing between hiring an employee and working with a marketing agency or independent contractor:
- COST: One of the main concerns in hiring a new employee is cost—not just their salary, but also retirement plans, insurance, worker’s comp, payroll expenses, and a bunch of other items that add up fast. If you have employees then I’m sure you know this already, but it actually costs about 1 1/2 times an employee’s salary to actually keep those folks employed with you. With the right agency or independent contractor, your investment will be outlined very clearly (with no hidden costs) and you can engage at any level you need, without these added expenses of putting someone on payroll. And if you find an agency that works with small businesses (like Eleven Eleven Media), you can bet that the investment to work with them is pretty reasonable!
- EXPERTISE: As a marketing pro and business owner who used to manage a large team, I know how hard it is to find qualified candidates who are up to date on modern marketing trends. SEO, social media, pay-per-click campaigns, TV, digital advertising, blogging, video production…it’s hard to find a qualified employee that understands it all and can effectively put theory into practice. I’ve been working with all aspects of marketing in a fast-paced world for most of my adult life, and I have a team of specialists I can call on to help out when I need a second opinion. My focus is getting my clients what they really want: MORE CUSTOMERS.
- COMMITMENT: It’s tough to get rid of an employee that’s just not cutting it. But with someone who is not on your payroll, your commitment is limited to the service agreement you sign. I make it a point to start with a short-term agreement (4-6 months or a single project such as the development of a website or social media campaign)—this gives me time to show the value I can bring to you, and to make sure we’re a good fit for each other. I want to constantly prove my worth by positively affecting your bottom line. If I don’t exceed your expectations, we can shake hands and go our separate ways–simple as that. But I don’t see that happening…