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Should I hire a marketing employee, an independent contractor, or an advertising agency?
If you're reading this, then you know that your business or non-profit organization needs to focus on marketing in order to get noticed and get customers and clients. Now the big question is: how do I find the help I need? There are generally 3 viable options for...
Maslow’s Hierarchy of Needs & Marketing
Using psychology to succeed in advertising, marketing and sales. There is a huge psychological component to marketing, advertising and sales. In fact, I’d argue that the majority of what we do is psychology-based. After all, what is marketing other than trying...
Marketing in a Recession: 5 Ways to Spend Smart and Survive a Downturn
“Recession” is a scary word. I started my first marketing company back in 2011 when hordes of businesspeople were running in the streets shouting that the sky was falling. But where most people saw doom and gloom, I saw an opportunity to help organizations make better...
4 Marketing Lessons My Dog Can Teach You
AUTHOR’S NOTE: So let me first say that the title of this article isn’t meant to be condescending or demeaning in any way. My dog is an exceptional marketer. Aside from being my best friend and roommate, Caboose Arbogast is the chief security officer here at Eleven...
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