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8 Digital Marketing Trends Small Businesses Need to Know in 2023

8 Digital Marketing Trends Small Businesses Need to Know in 2023

Dec 31, 2022 | Marketing Tips, Small Business Hacks

As we move into 2023, small businesses will need to continue adapting to the rapidly changing digital landscape in order to stay competitive. Here are some key digital marketing trends that small businesses should be aware of in the coming year: Personalization will...
4 Things You Can Do From Your Couch To Improve Your Small Business

4 Things You Can Do From Your Couch To Improve Your Small Business

Mar 23, 2020 | Marketing Tips, Small Business Hacks

I know we’re all dealing with some tough situations right now, and those of us who own small businesses may be having an even harder time than a lot of regular folks (aside from the heroes in the healthcare industry of course). But even if you’ve had to temporarily...
Why Are My Facebook Ads Not Working? 3 Tips on How to Fix Your Digital Ads to Increase ROI

Why Are My Facebook Ads Not Working? 3 Tips on How to Fix Your Digital Ads to Increase ROI

Nov 17, 2018 | Marketing Tips, Small Business Hacks

I run into a lot of small business owners and managers who have tried paid Facebook advertising, spent a lot of money, and got very little to show for it. So naturally I’m asked these questions a LOT: “Why are my facebook ads not working?”...
Should I hire a marketing employee, an independent contractor, or an advertising agency?

Should I hire a marketing employee, an independent contractor, or an advertising agency?

Sep 17, 2018 | Marketing Tips, Small Business Hacks

If you’re reading this, then you know that your business or non-profit organization needs to focus on marketing in order to get noticed and get customers and clients. Now the big question is: how do I find the help I need? There are generally 3 viable options...
Maslow’s Hierarchy of Needs & Marketing

Maslow’s Hierarchy of Needs & Marketing

Feb 17, 2018 | Marketing Tips, Small Business Hacks

Using psychology to succeed in advertising, marketing and sales.   There is a huge psychological component to marketing, advertising and sales. In fact, I’d argue that the majority of what we do is psychology-based. After all, what is marketing other than trying...
Marketing in a Recession: 5 Ways to Spend Smart and Survive a Downturn

Marketing in a Recession: 5 Ways to Spend Smart and Survive a Downturn

Feb 13, 2018 | Marketing Tips, Small Business Hacks

“Recession” is a scary word. I started my first marketing company back in 2011 when hordes of businesspeople were running in the streets shouting that the sky was falling. But where most people saw doom and gloom, I saw an opportunity to help organizations make better...
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Recent Posts

  • 8 Digital Marketing Trends Small Businesses Need to Know in 2023
  • What’s with the Name “Eleven Eleven Media”?
  • 4 Things You Can Do From Your Couch To Improve Your Small Business
  • Why Are My Facebook Ads Not Working? 3 Tips on How to Fix Your Digital Ads to Increase ROI
  • Should I hire a marketing employee, an independent contractor, or an advertising agency?

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