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Maslow’s Hierarchy of Needs & Marketing

Maslow’s Hierarchy of Needs & Marketing

Using psychology to succeed in advertising, marketing and sales.   There is a huge psychological component to marketing, advertising and sales. In fact, I’d argue that the majority of what we do is psychology-based. After all, what is marketing other than trying to...
4 Marketing Lessons My Dog Can Teach You

4 Marketing Lessons My Dog Can Teach You

AUTHOR’S NOTE: So let me first say that the title of this article isn’t meant to be condescending or demeaning in any way. My dog is an exceptional marketer. Aside from being my best friend and roommate, Caboose Arbogast is the chief security officer here at Eleven...

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