As we move into 2023, small businesses will need to continue adapting to the rapidly changing digital landscape in order to stay competitive. Here are some key digital marketing trends that small businesses should be aware of in the coming year:

Personalization will be more important than ever.

With the rise of artificial intelligence (AI) and machine learning, it’s becoming easier for businesses to deliver personalized experiences to their customers. This means using data to tailor marketing messages and content to individual users, rather than sending out generic, one-size-fits-all communications. Personalization can help small businesses build stronger relationships with their customers and increase the effectiveness of their marketing efforts.

Video marketing will continue to grow.

Video is still a powerful marketing tool that can help small businesses engage with their audience and tell their brand’s story in a more compelling way. In 2023, we expect to see more small businesses using video in their marketing efforts, whether it’s through social media, email marketing, or on their website.

Influencer marketing will become more sophisticated.

Influencer marketing, where businesses partner with social media influencers to promote their products or services, has become a popular marketing strategy in recent years. In 2023, we expect to see influencer marketing evolve to become more sophisticated, with businesses using data and analytics to identify the most effective influencers for their brand and targeting their campaigns more effectively.

Social media advertising will continue to be important.

Social media platforms like Facebook, Instagram, and Twitter offer small businesses a cost-effective way to reach their target audience and drive traffic to their website. In 2023, we expect to see more small businesses using social media advertising to promote their products and services, as well as to engage with their audience and build brand awareness.

SEO will remain a key focus.

Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results, making it more visible to potential customers. In 2023, SEO will continue to be an important marketing strategy for small businesses, as it helps them reach their target audience and drive traffic to their website.

Voice search will become more prevalent.

As more and more people use voice assistants like Amazon’s Alexa and Google Home, voice search will become an increasingly important part of the digital landscape. Small businesses will need to optimize their websites and content for voice search in order to be found by potential customers using this technology.

Content marketing will continue to be a key strategy.

Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In 2023, we expect to see small businesses using content marketing to engage with their audience, build brand awareness, and drive traffic to their website.

Email marketing will continue to be a strong channel.

Email marketing is a cost-effective way for small businesses to reach their audience and nurture leads. In 2023, we expect to see small businesses using email marketing to stay top-of-mind with their audience, promote their products and services, and drive sales.


Small businesses need to embrace at least some of these digital marketing trends in 2023 in order to stay competitive and reach their target audience. By personalizing their marketing efforts, using video and influencer marketing, leveraging social media advertising and SEO, optimizing for voice search, and implementing a strong content and email marketing strategy, small businesses can effectively promote their products and services and build strong relationships with their customers.

If you’d like to learn more about how to get more customers for your small business, we should talk! Schedule a free 30-minute strategy session to talk about your business goals and how we can help you reach them–we look forward to talking with you!