I know we’re all dealing with some tough situations right now, and those of us who own small businesses may be having an even harder time than a lot of regular folks (aside from the heroes in the healthcare industry of course). But even if you’ve had to temporarily shut down your business or drastically alter the way you do business, you can still use this time to make your business better.
So with this in mind, here are 4 things you can do while hanging out on the couch, watching Netflix and generally being socially distant:
1. Google Yourself. Where does your business show up online? Take a half hour and search Google for your company. And not just the name of the company, but other words and phrases that people would search to find a business like yours. Make a list of keywords and note where you show up (if at all).
2. Check Directory Listings. While you’re surfing Google, check out all the directory listings that include you. Yelp, SuperPages, Angie’s List…all those kinds of sites. Make sure that the contact information is correct and appears exactly the same in all of those listings. Any inconsistencies throw up a red flag to Google that says “these guys don’t have their act together.” If you find something funky, contact the listing and get it changed.
3. Look at your Website. How old is it? Is the information on it still relevant? When was the last time it was updated with new info? Look at the design? Does it look dated? Are the photos good quality? How does it look when you pull it up on your phone? Make a list of things that you need to change and talk to whoever helps you with your website and get those updates made.
4. Look at Where You Are Spending Money. No matter how big or small it is, you have a marketing or advertising budget. I can pretty much guarantee that you’re spending money on some form of advertising, whether it’s local radio or print ads, Google ads, boosting Facebook posts, or for more targeted digital ad tactics. You probably haven’t thought too much about what kind of return you’re getting on these investments, because you’re busy running your business. But with this forced downtime, you can take a look at what you’re spending money on, what is working for you, what isn’t, and what you might want to try instead.
I know it sucks right now, for all of us. But use the time you have to do things you know you should have been doing all along, but just haven’t. And, you know, help each other out. We’re all in this together.
But separately. Because…germs.
Ok, that’s all I have for ya. Stay safe out there!